AI is Transforming the Fashion Industry in More Ways Than You May Think!

AI (Artificial Intelligence) has been advancing at a dizzying pace lately, and it’s safe to say that almost everyone has heard of ChatGPT by now. Many professionals are already using AI tools to boost efficiency at work. While there’s buzz about AI taking over jobs and even eliminating half of today’s occupations, one thing is clear: the day may come when embracing AI becomes essential in the fashion world, too.
In this article, we’ll explore how AI is being utilized in the fashion industry—highlighting AI fashion designers, tools designed for the industry, and more. Stay with us until the end to keep up with the times!

What Is AI?

What Can AI Do?　

AI can recognize text and speech, using natural language processing to interact with humans. From assisting with information gathering to offering consultations and generating data, AI is incredibly versatile. It has become indispensable in various fields, including healthcare, education, art, and business.

What Is Generative AI?

Among the many types of AI, generative AI stands out as the perfect partner for fashion design. This type of AI uses pre-trained data to create new content, including text, images, audio, and videos.

Text-Generating AI

Text-generating AI like ChatGPT, Google’s Gemini, and Microsoft’s Copilot can produce smooth and natural conversations, making it feel like you’re chatting with a real person. They’re also excellent for tasks like translation and summarization.

Image-Generating AI

Image-generating AI like Stable Diffusion, Midjourney, and DALL-E use "prompts" (input text describing what you want) to create stunning visuals based on your imagination.

Video-Generating AI

Video-generating AI like Sora, Runway Gen-3, and Kaiber can create videos based on prompts or even turn static images into dynamic videos.

Audio-Generating AI

Audio-generating AI, such as Amazon Polly and Murf.AI, transform text into lifelike voiceovers. They’re increasingly being used for video narration as well.

AI can also write programming code, translate languages, and more, making creativity and complex tasks accessible even without specialized knowledge. On top of general-purpose generative AI, there’s a growing number of AI tailored to specific industries.

So, what’s out there for fashion design? Let’s take a look at some exciting AI tools designed specifically for the fashion world!

Image-Generating AI for Fashion Design

Of course, tools like Stable Diffusion and Midjourney, which we introduced earlier, can create stunning runway show visuals with models dressed in gorgeous outfits—if you craft the right prompt. However, crafting these prompts can be tricky, and getting the desired results is often easier said than done. Many people give up after a few failed attempts. When that happens, why not try tools specifically designed for fashion design?

Maison AI

Maison AI official website (https://maisonai.io/en)

Maison AI is a specialized AI tool for text and image generation tailored for the fashion industry. Developed by OpenFashion Inc., a Japanese company blending fashion with cutting-edge technologies, the beta version of this tool launched in August 2023. In just a year and a half, its user base has doubled, showing significant growth.

One standout feature is the "AI Agent Function," which allows users to assign specific roles to the AI, such as fashion designer, pattern maker, HR personnel, or legal advisor. This capability enables highly accurate responses compared to general text-generation AI. You can even create a virtual team of collaborators to support your fashion projects.

Additionally, the tool recently introduced an "Image Generation" feature, enabling users to create visual materials such as concept images for presentations, fashion design sketches, website assets, blog visuals, email newsletters, and online advertisements.

The New Black

The New Black official website (https://thenewblack.ai/)

The New Black is a platform that helps designers and brands create unique, innovative fashion designs using AI. Unlike typical tools that rely solely on prompts, this service allows users to select categories and styles, making it particularly beginner-friendly.
What’s more, the platform includes community features, enabling users to upload their designs, build upon others' creations, and connect with fellow designers. This fosters a collaborative and creative environment.

Resleeve

Resleeve official website (https://resleeve.ai/)

Resleeve offers a range of features tailored to fashion design. Users can generate entirely new designs via prompts, modify parts of existing images, or use prompts to transform hand-drawn sketches into photorealistic product visuals to create walking videos. Additionally, Resleeve can help create designs from mood boards, making it a versatile tool for designers.

Adobe Photoshop

Adobe official website (https://firefly.adobe.com/)

Photoshop is a widely used design tool across various industries, and it’s no stranger to the fashion world. Recently, Adobe introduced AI-powered features such as Firefly for easy image generation and "Generative Fill" to quickly create non-existent elements with AI assistance. These tools significantly enhance creative workflows.

APEXFiz^® Design Software

APEXFiz^® design software official website (https://www.shimaseiki.com/product/design/software/)

APEXFiz^®, an apparel-specific design software, stands out for its intuitive usability and advanced AI features, making it easier to use than general-purpose design tools. One unique feature is its knit simulation function. Users can search for knit patterns similar to their desired style using AI, pulling options from a comprehensive knit library for simulation.

Other standout features include erasing existing patterns on clothing images to create plain designs, overlaying new patterns, and using AI for precise cutouts. These functions make APEXFiz^® an indispensable tool for fashion designers.

While image-generation AI can sometimes yield inconsistent results, requiring multiple iterations to get it right, APEXFiz^® combines the best of AI with specialized editing tools, allowing for precise adjustments post-generation.

For more details about APEXFiz^® design software, check it out the following.

From Planning to Production and Even E-Commerce: Why APEXFiz^® Design Software is Considered the Ultimate in Realistic Virtual Sampling

When planning fashion and apparel products, what software do you use? From CLO3D, Browzwear and Optitex to the familiar Adobe suite, there are certainly many options out there. This time we introduce APEXFiz^®, a design software that is extremely useful for everything from planning and production to e-commerce.

 

Related Article

The Frontier of AI × Fashion

The First-Ever New York AI Fashion Week

AI Fashion Week official website (https://fashionweek.ai/)

In April 2023, the world witnessed the first-ever fashion show featuring clothing designed solely by AI. Unlike traditional fashion weeks, where models strut the runway in glamorous outfits, the AI Fashion Week displayed collections on 24 digital screens showcasing AI-generated images.

Over 350 works created using image-generating AI like Midjourney and Stable Diffusion were submitted from around the globe. Among them, around 50 collections, selected through public voting, were exhibited. The second edition took place in Milan from November 15 to 20, 2023, where global voting concluded, and the top 20 collections were announced on Instagram.

The AI Fashion Challenge

Open Fashion official website (https://jp.open-fashion.com/blogs/news/ai-fashion-challenge-12-neo-boho-chic)

The AI Fashion Challenge is a recurring competition hosted by OpenFashion Inc., the creators of Maison AI. This contest invites participants to create fashion brands using generative AI. Past themes include "Retro & Vintage Fashion" and "High Fashion × Workwear for Non-Desk Workers." Submitted collections are judged based on likes from the public and evaluations by professional judges.

To date, 10 competitions have been held. In January 2025, the 10th challenge invited submissions under the theme "Reimagining Formal Wear for the Digital Age," with winning works recently evaluated.

What Does AI-Designed Fashion Look Like?

We’ve explored the potential and current applications of AI in the fashion industry. Now, let’s take a closer look at real-world examples of fashion designs born from AI collaboration.

AI-Driven Fashion in Action

Moncler

Moncler Genius official website (https://trendland.com/moncler-genius-first-ai-campaign/)

Moncler, famous for its iconic down jackets, unveiled its AI-designed "Moncler Genius" collection during London Fashion Week for the Fall/Winter 2023 season.

G-Star RAW

G-Star RAW official website (https://www.g-star.com/en_us/stories/art/artificial-intelligence-fashion)

Dutch denim brand G-Star RAW is embracing AI in fashion design. In April 2023, the brand used MidJourney to generate 12 unique denim designs. Their design team refined these AI-generated concepts, leading to the creation of a real denim cape. Made from premium Japanese selvedge denim, the cape blends AI-driven organic shapes with a minimalist aesthetic, showcasing the future of AI-powered fashion innovation.

Revolve

Revolve official website (https://jp.revolve.com/women/?navsrc=logo)

The top collections from the AI Fashion Week in New York (April 2023) were brought to life by Revolve. Three collections, designed by winners José Sobral, Matilde Mariano, and Ope Majek,  were sold.

accelerando.Ai

accelerando.Ai official website (https://accelerando.ai/en)

Winning designs from the "AI Fashion Challenge" mentioned earlier have been commercialized by "accelerando.Ai," a fashion brand utilizing AI. These designs are available as wearable items for avatars on the metaverse platform ZEPETO.

AI Services Revolutionizing the Fashion Industry

So far, we’ve explored how AI is being used in fashion design. But that’s just the tip of the iceberg—there are many more AI-powered tools making waves in the fashion world. Let’s take a closer look at some of these fascinating use cases.

5 AI Use Cases in the Fashion and Apparel Industry

Trend Prediction with "Heuritech"

Heuritech official website (https://www.heuritech.com/heuritech-suite/)

Heuritech, a Paris-based fashion tech company, offers a platform for trend forecasting powered by AI. By analyzing massive amounts of fashion-related images, it predicts upcoming trends. Esteemed brands like Louis Vuitton, Christian Dior, and Moncler are already leveraging this technology.

Automated Visual Merchandising with “vue.ai”

vue.ai official website (https://www.vue.ai/)

vue.ai is an innovative platform that leverages image recognition and machine learning to deliver personalized product recommendations, automated tagging, and visual merchandising solutions for fashion retailers. By analyzing product images and customer trends, it optimizes storefronts and boosts engagement.

Fashion AI Platform "Lily AI"

Lily AI official website (https://www.lily.ai/)

Lily AI is a specialized platform for the fashion industry that enhances product data attributes to improve search accuracy and personalization. It helps brands and retailers showcase the right products to their customers, boosting conversion rates and increasing sales. Lily AI’s ability to quickly respond to market trends makes it a transformative tool for improving customer experiences.

Cost-Saving AI Fashion Models with "VModel.AI"

VModel.AI official website (https://vmodel.ai/)

VModel.AI is an AI-powered image generator that creates photos for e-commerce using virtual fashion models. This tool eliminates concerns over model rights and reduces photoshoot costs. It can seamlessly replace photos of mannequins with images of AI models wearing the same clothing, providing a natural and professional look.

Personal Styling Service "Stitch Fix"

Stitch Fix official website (https://www.stitchfix.com/)

Stitch Fix is an online platform that combines AI with human stylists to offer personal styling services. Users complete a quiz about their style, size, and budget, and stylists select five items tailored to their preferences. The items are delivered to the user’s home, and they can purchase what they like while returning the rest for free. This service is especially popular among busy individuals and those seeking to refine their style.

The Future of Fashion with AI

What do you think? It’s clear that AI is already being widely adopted in the fashion industry, and its usage is only set to grow. These tools aren’t replacing human creativity but rather enhancing it by expanding the possibilities for designers. Currently, AI in fashion design is still an emerging field, but it holds immense potential for future innovations.
Effectively utilizing AI and embracing it as a partner may well be the key to success in the fashion industry of the future.