Slash Work Time by 80 Per Cent! The New Normal for Fashion and Apparel E-Commerce Sites (Case Studies Available)

Did you know? The global B2C e-commerce market size in 2022 was estimated at $5.44 trillion, with an e-commerce penetration rate of 19.3%. The surge in e-commerce demand, driven by the global COVID-19 pandemic, has led to an increase in both market size and penetration rate. It's projected that by 2026, the market size will grow to $7.62 trillion, with a penetration rate reaching 23.3% (Source: Ministry of Economy, Trade and Industry, of Japan, "FY2022 Survey on the E-Commerce Market").

With e-commerce sites rapidly gaining prominence, there are countless fashion and apparel shops, including those selling clothes, accessories, and miscellaneous goods.

This time, let's dive behind the scenes of running an e-commerce site in the fashion and apparel industry.

Preparing Images for E-Commerce Sites is So Challenging!

Rows and rows of product images on an e-commerce site. These images, which are often key to a purchase decision, take an enormous amount of time to prepare.

It's standard for e-commerce sites to showcase all color and pattern variations of a product. This means countless photoshoots for a vast number of products.

High labor costs for models, photographers, and staff

Time-consuming to photograph every color and pattern

Arranging studios, lighting, and other equipment is a hassle.

Retouching, adjusting shapes, and color matching a large number of photos is quite tedious.

After overcoming these hurdles, you finally have the product images ready to upload to the e-commerce site. Along with the necessary product specifications, they are uploaded and finally catch the eyes of consumers.

Running an e-commerce site is costly and time-consuming. Inevitably, the launch of products on an e-commerce site is later than in physical stores.

But is this struggle necessary? Is it acceptable as the norm?

In e-commerce operations, there are significant tasks involved, such as product photography, measuring clothes, and writing product descriptions. Wouldn't it be great if we could at least streamline the image preparation process?

The answer is, "Yes, we can improve it!"

The keyword is 'Virtual Samples'.

Virtual samples, also known as digital samples or digital prototypes, can revolutionize this process.

For those who wish to learn more about virtual samples right away, download the material below.

Quick Image Creation, and Easy E-Commerce Site Management

In an era of IoT and DX (Digital Transformation), fashion tech is becoming commonplace. If you haven't already, NOW is the perfect time to begin using virtual samples.

How to start selling products at an earlier stage

How to reduce photoshoots and manage the site with less effort

How to continuously add new products to the site

How to reduce costs as much as possible

We introduce ways to achieve all of these, using case studies from a major shirt manufacturer and an apparel company.

Check out the success stories based on the use of virtual samples that cut work time by 80 per cent.

Find out more about virtual samples in the article below.

Virtual Samples: The Savior of the Apparel and Fashion Industry?

Today, let's dive into the game-changing world of "virtual samples," which is key to making our industry more sustainable by cutting down on sampling time and costs.

 

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Digital transformation can seem daunting at first and may require a big leap.

No need to worry. Virtual samples are easier to use than you might think. By using specialized software, you can create high-precision product images for e-commerce sites quickly and easily, making your struggle with efficiency a thing of the past. Why not give it a try by first taking a look at the material from the following link.

For those who have tried to digitally transform your business but have found it too challenging, we hope this will encourage you to try once again.